The design wanted to get away from the conservative and vintage-looking design. Although tempted to do the same (with many other similar businesses), finally ended up with this intricate and dough-like (pretzel-like) design. The letter “B” and “D” are intertwined to make one unity. The logo was also shown in different applications for illustration such as wine label (did not want to make a specific wine label design at the time), napkins, menu, etc – to ensure it can work in many different mediums. Simple yet to-the-point and easy to remember.