Inserting keywords for Website SEO requires you to understand how SEO works. There are places in your website where you can insert keywords in order to optimising your website. By understanding the building blocks of SEO such as creating good quality, high rank keywords – will help you to find those places. Again, you need to remember that your digital objective is to get as much traffic as possible from your prospective customers, existing customers, and targeted customers. A well navigated website with good content and relevant information, will help the search engine crawl your keywords in return for higher rank and more traffic.
Where should you insert keywords for SEO?
Here are the 10 places to place keywords for your website SEO.
(1) Keywords in headings
If your website has multiple sections, it is a good practice to include headings and subheadings before your respective paragraph/content. SEO expert will normally focus on the top level headings (h1 – h3), although not many are using h3 and below due to its less importance (however, it goes back to the importance of your sections and content hierarchy). When your visitor see bolded, visible headings, they will most likely to stay and read further. Also, please make into a practice not to create heading/sub headings with more than 75 characters.
(2) Keywords in page text
You should give your readers the pleasure of reading. And this can be achieved by having relevant content, smooth transitions and interesting reads. You can insert your keywords in different places of the page you are optimising. Try different variations of the keywords, do repetition as necessary (not too much). Some search engine algorithm will penalise you for “keyword stuffing” (doing repetitive keywords for many times)
(3) Keywords in internal links
It is also a good practice to have some internal linking whereby you insert anchor text (clickable text in the hyperlink) to link your reader to other pages of your website. This allows longer session and reading convenience.
(4) Keywords in questions
These days, people turn to search engine to ask anything. Most of the time, their questions start with “How to”, “What is/are”, “How do I/you” and other question starters. By understanding, this you can include these question-based-keywords and subsequently, include some part of that keywords in the first line of the paragraph. For example, “What is SEO Marketing” in the page title, and followed by “SEO Marketing is a concept…” in the first line of your first paragraph.
(5) Keywords in image captions
This is quite straight forward. It is good to include captions below the image you are using on your page. Your keywords can be part of the caption or simply the caption itself. This is considered an alternative way to include keywords without overcrowding your page.
(6) Keywords in title tag
Title tag is an HTML element that specifies the title of a web page. Search engine is using this title tag to understand the content of your page and to show your search result. It is important to include the most important keywords (you can have more than 1 keyword) near the start of your title. Please note that it is recommended to have title tag with less than 60-70 characters. Some search engines will truncate your title tag if you exceed the limit. Search engine will still be able to read your title tag in its entirety, however you visitors can only read whats is being shown.
(7) Keywords in meta-description tag
On your search result, meta-description tag is placed below the title tag. This will give further information to your visitors about what the page content is all about, and will determine whether your visitor click or not on the search result. Make sure that the description is relevant to the title and also include keywords same or similar to the ones you use for the title tag. Place the keywords strategically near the beginning of the sentence. Please note, that search engine is only displaying the first 150 characters of your meta description in the search result. Some CMS editor will auto create such meta description tag based on the first 150 characters of your first sentence, should you do nothing to update it.
(8) Keywords in page and image URL
Make a habit to organise your page and image URL. Include the keywords in the file names of your pages, as well as the URLs of individual elements (also images). This will allow search engine to understand what your page is all about. Avoid using special characters in the file name. A good keywords example: domain.com/what-is-seo-marketing
(9) Keywords in anchor tag titles
Although not as important as anchor text, anchor tag titles can also be used to associate your target keywords with a page. For links pointing back to a page, use the target page’s keywords in the title value of your hyperlink html i.e.
(10) Keywords in image tags
Besides an image caption, an image provides optional attributes to describe your image. These attributes are the alt title and description. By adding this, it will improve the site accessibility for users. Not to mention, search engine will search both text and images information to understand your page content. For example: img title=”fresh strawberry delivered to your home” src=”fresh-strawberry.jpg” alt=”fresh strawberry” width=”145″ height=”27″. Also, please limit the length of characters up to 70 or 80, and to exclude special characters.
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